Analyzing the Posts on YouTube and Instagram Concerning Endocrowns: Characteristics, Quality, and Content

Abstract

Background: Quick and easy access to Instagram and YouTube makes them exceptional platforms that can easily convey health information to the public and mislead people as a result of misinformation in post content. The aim was to examine the quality and content of “Endocrown”- related posts on Instagram and YouTube social media platforms.

Methods: Instagram and YouTube searches were conducted by researchers using the keywords “endocrown” and “endocrowns.” Along with the descriptive features of the posts, their content, quality, and reliability were evaluated according to the utility score, Global Quality Scale (GQS), and modified DISCERN (mDISCERN) score.

Results: A total of 203 Instagram posts were included in the study, of which 5% were of high quality and exhibited high content reliability. Among the 182 YouTube posts, 8% and 18% were of high quality and exhibited high content reliability, as determined by mDISCERN and GQS, respectively. A positive correlation was detected between the utility score, mDISCERN, and GQS scores (P < .001). Additionally, the utilization of rubber dams in the posts uploaded by dentists is significantly less than that of specialists (P < .001).

Conclusion: The investigation revealed that the majority of endocrown-related content on YouTube and Instagram posts was of substandard quality and lacked reliability. It is recommended that the quantity, quality, and reliability of Instagram and YouTube posts about “Endocrown” be increased.

Cite this article as: Abat VH, Özkan K. Analyzing the posts on YouTube and Instagram concerning endocrowns: characteristics, quality, and content. Essent Dent. 2025, 4, 0039, doi: 10.5152/EssentDent.2025.25039.